Discover The Feeling

In a time where technology can make us excited about everything new and entertaining, it can also leave us feeling overwhelmed and uncertain. People need a network that makes them feel safe enough to lean back — and confident enough to look forward to everything technology makes possible.

So instead of focusing on complexity and features, we focused on the positive feelings technology can create — and how that feeling spreads from person to person, like a chain reaction. No dialogue. No explanations. Just emotion in motion. And a killer track (obviously).

‘Chain Reaction’ is the launch film for the new brand platform, followed by a series of other films and campaigns. All centered on a specific feeling technology gives us. And a killer soundtrack (again).

Launch film, Chain Reaction



Best Network in Denmark

︎︎︎Credits
Ida Harbou, Klara Vilshammer, Therese Vilstrup, Søren Christensen, Eveline Van Gaal, Alexander Faxø, Christoffer Fejerskov Boas, Rasmus Høgdall, Morten Bo Harris, Tore Rosbo.

︎︎︎Production
Torben Kjelstrup, Phie Hansen, Rasmus Nyholm Schmidt, Morten Bundgaard, Mette Tørsleff, Pia Nellemose, Daniel Liversage, Casper Michelsen, Yasar Mano Pervez.