Ikea Bus
We created a campaign that communicates the benefits of an Ikea bag - without mentioning any of them.
It often feels like you can carry everything in an IKEA bag. So we made the iconic bag as big as it sometimes feels. Measuring 14x3 m to be excact and covered the entire side of a bus.
This was my first ever real-life ad. One year into school. A few people thought that was cool (so did I).
Lbbonline.com
Markedsforing.dk
Bureaubiz.dk
︎︎︎Proces
From original sketch to mock-up to final shot.
︎︎︎Credits
Louise Lindholm, Nanna Ferslev Andersen, Jesper Hansen, Morten Grubak.
︎︎︎Recognition
Rambukprisen, Outdoor - Shortlist