WiFi–Invasion
Danish internet provider Waoo had a problem. They’d achieved nationwide coverage with ultra-fast internet. Only thing is: Nobody really knew.
So we launched a nationwide campaign. Not on billboards. Not in print. Not even on TV.Instead, we turned WiFi names into a brand-new media channel by delivering routers with built-in campaign messages that promote (drumroll...) Waoo Instead of broadcasting the same old boring default name filled with random letters and numbers, Waoo’s routers now broadcast names like: HEY_YOU_CAN_GET_WAOO
FBI_VAN_NOPE_JUST_WAOO
KNOCK_KNOCK_ITS_WAOO
︎︎︎Credits
Cecilie Jelstrup Larsen, Alexander MscKenzie, Signe Dam, Ulik Kepinski Rode, Lars Samuelsen, Charlotte Porsager, Sarah Matthisson, Rasmus Philip, Søren Malik Hollerup.
︎︎︎Recognitions
Cannes Lions, Outdoor Ambient - Bronze
Cannes Lions, Digital Craft - Shortlist
Cannes Lions, Mobile - Shortlist
Eurobest, Challenger Brand - Silver
Eurobest, Audience Insights- Shortlist
Eurobest, Use of Digital Platforms - Shortlist
Danish Digital Award, Best Creative Idea - Silver
Creative Circle, Digital Campaign - Silver
Creative Circle, Single Media Campaign - Shortlist
Creative Circle, Creative use of Technology - Shortlist
Sabre Awards, Publicity Stunt – Winner