THE RESELL TAG
SAMSØE SAMSØE
We made a collection of clothes that sells itself.
Each item has a resell tag with a unique QR code that holds the data set of the piece. When the tag is scanned, it creates a sales ad for the item and promotes it across Facebook and Instagram. Each has a small media budget attached, that allows for a hyper targeted campaign to help to create interest and find a new home for the item.
This idea was born out of a brainstorm on a school project, but got brought to life during an internship by the talented people at Uncle Grey.
Speaking of talented people:
Clara Prior-Knock, Andreas Hoff, Simon Frøsig, Lars Samuelsen, Lars Dyhr, Kasper Andkjær Nielsen, Josephine Winther-Poupine, Louise Dupont Cerroni, Thorbjørn Fessel, Rasmus Lind, Nina Brinkmann Jønler, Michael Madsen, Gustav Thuesen.