To extend the lifecycle of a piece of clothing, we made a collection of clothes that sells itself. Each item has a resell tag with a unique QR code that holds the data set of the piece. When the tag is scanned a series of digital actions are activated and automatically creates a sales ad for the item and promoting it across Facebook and Instagram. Each has a small media budget attached to it allowing for a hyper targeted campaign to be activated to help to create interest and find a new home for the item.  

Together with Simon Frøsig Christensen we came up with the idea during an internship. Thanks to the extremely talented people at Uncle Grey, this idea came to life.