We created a campaign that communicates the benefits of an IKEA bag - without mentioning any of them.

It often feels like you can carry everything in an IKEA bag. So we made the iconic bag as big as it sometimes feels. Measuring 14x3m to be excact and covered the entire side of a bus.The copy reads ‘Room for everyday life’.

This was a part of Out of Home Media’s competition Outdoorstafetten. The campaign ran in autumn 2020 and was shortlisted for Rambukprisen 2021.

I made this project with the awesome Louise Lindholm and photographer Nanna Ferslev.


From sketch, to graphic drawing to 14x3m print