The Loving Meal
Every year, TryghedsGruppen supports projects that help people across Denmark. One of them is The Loving Meal (Det Kærlige Måltid), a volunteer-run organisation delivering home-cooked meals to families affected by serious illness. A meal might seem like a small gesture. But for families living through extraordinary circumstances, it can mean everything.
For Mia and Eskil, the meals gave Eskil the extra energy to care for his family while Mia was battling cancer during her pregnancy. For Trine, they offered something just as important: a sense of independence at a time when life had come to a standstill.
We turned real stories from people like Mia, Eskil and Trine into a campaign that showed members how their contribution becomes part of someone else's everyday life.
︎︎︎Credits
Ida Harbou, Heinrich Vejlgaard, Line Sloth Thingsholm, Mette Ingemann Dahl, Eva Stehr Ebbensgaard, Søren Christensen, Victor Petri.
︎︎︎Production
Kasper Kiertzner, Morten Peglau, Niels Christian Sixhøj Sørensen, Jonas Møller, Asger Duus Hansen, Jesper Paakjær Konge, Jacob Hoffmann, Christian Lightbody, Simon Bjerg Bertelsen, Nanna Bob, Saskia Skeel Fahlsten, Isac Hessellund, Jens Asger Lykkeboe Mouritzen, Kevin Koch, Lasse Martinussen, Simon Littaue, Morten Bundgaar, Mette Katrine Tørsleff, Pia Nellemose.