Resell Tag

To extend the lifecycle of a piece of clothing, we made a collection that sells itself. Each item has a resell tag with a unique QR code that holds the data set of the piece. When the tag is scanned a series of digital actions are activated and automatically creates a sales ad for the item and promoting it across Facebook and Instagram.

Each has a small media budget attached to it allowing for a hyper targeted campaign to be activated to help to create interest and find a new home for the item.  

This idea first popped up during a school project. Then later, it got pitched as a one-pager during my internship at Uncle Grey. And from there, things moved pretty quickly.

︎︎︎Credits
Simon Frøsig Christensen, Clara Prior-Knock, Andreas Hoff, Lars Samuelsen, Lars Dyhr, Kasper Andkjær Nielsen, Josephine Winther-Poupinel, Louise Dupont Cerroni, Thorbjørn Fessel, Rasmus Lind, Nina Brinkmann Jønler, Michael Madsen, Gustav Thuesen

︎︎︎Recognitions
Cannes Lions, Media - Silver
Cannes Lions, Social and Influnecer - Bronze
Cannes Lions: Media, Social Behaviour - Shortlist
Cannes Lions, Media, Use of Ambient Media - Shortlist
Cannes Lions, Social and influencer, Consumer Goods- Shortlist
D&AD Awards, Direct, Product and Services - Wood
Creative Circle, SoMe Campaigns - Silver
Creative Circle, Creative Loyalities - Silver
Creative Circle, Creative Use of Technologies - Shortlist
Creative Circle, Digital Media - Shortlist
Creative Circle, Services & Utilities Website - Shortlist