Nicoline Grace Paulsen https://nicolinegrace.com Nicoline Grace Paulsen Mon, 13 Jun 2022 06:01:12 +0000 https://nicolinegrace.com en MAIN MENU https://nicolinegrace.com/MAIN-MENU Tue, 22 Jun 2021 21:49:54 +0000 Nicoline Grace Paulsen https://nicolinegrace.com/MAIN-MENU WORK <img width="15512" height="10761" width_o="15512" height_o="10761" data-src="https://freight.cargo.site/t/original/i/a9d2119a13c7bea30f9c1a88de9d4c9737a99e67281836e0e99852d1e49d93b0/MAINMENU_Work.png" data-mid="112268999" border="0" src="https://freight.cargo.site/w/1000/i/a9d2119a13c7bea30f9c1a88de9d4c9737a99e67281836e0e99852d1e49d93b0/MAINMENU_Work.png" /> ABOUT <img width="1177" height="1569" width_o="1177" height_o="1569" data-src="https://freight.cargo.site/t/original/i/8df56dc83ba6d735a34da1753f69e5ca54e83d6abd52382874f1ed0f1488bc45/2for1.png" data-mid="112719019" border="0" src="https://freight.cargo.site/w/1000/i/8df56dc83ba6d735a34da1753f69e5ca54e83d6abd52382874f1ed0f1488bc45/2for1.png" /> SIDES <img width="12233" height="13542" width_o="12233" height_o="13542" data-src="https://freight.cargo.site/t/original/i/13dfd4a8f3e2e99a6b0bbc026dd32764d82064bc139bade5814ff1ae30f38002/g-02.png" data-mid="112089555" border="0" src="https://freight.cargo.site/w/1000/i/13dfd4a8f3e2e99a6b0bbc026dd32764d82064bc139bade5814ff1ae30f38002/g-02.png" /> WORK https://nicolinegrace.com/WORK Tue, 22 Jun 2021 21:51:03 +0000 Nicoline Grace Paulsen https://nicolinegrace.com/WORK WORKSOME OF MY PROUDEST PROJECTS The Resell Tag https://nicolinegrace.com/The-Resell-Tag Mon, 13 Jun 2022 06:01:12 +0000 Nicoline Grace Paulsen https://nicolinegrace.com/The-Resell-Tag THE RESELL TAG SAMSØE SAMSØE We made a collection of clothes that sells itself. Each item has a resell tag with a unique QR code that holds the data set of the piece. When the tag is scanned, it creates a sales ad for the item and promotes it across Facebook and Instagram. Each has a small media budget attached, that allows for a hyper targeted campaign to help to create interest and find a new home for the item. &nbsp; This idea was born out of a brainstorm on a school project, but got brought to life during an internship by the talented people at Uncle Grey. Speaking of talented people: Clara Prior-Knock, Andreas Hoff, Simon Frøsig, Lars Samuelsen, Lars Dyhr, Kasper Andkjær Nielsen, Josephine Winther-Poupine, Louise Dupont Cerroni, Thorbjørn Fessel, Rasmus Lind, Nina Brinkmann Jønler, Michael Madsen, Gustav Thuesen. I ALSO MADE A 14x3M IKEA BAG&nbsp;︎ IKEA https://nicolinegrace.com/IKEA Wed, 23 Jun 2021 07:21:30 +0000 Nicoline Grace Paulsen https://nicolinegrace.com/IKEA IKEA BUSOUTDOORSTAFETTEN 2020 We created a campaign that communicates the benefits of an IKEA bag - without mentioning any of them. It often feels like you can carry everything in an IKEA bag. So we made the iconic bag as big as it sometimes feels. Measuring 14x3m to be excact and covered the entire side of a bus.The copy reads ‘Room for everyday life’. This was a part of Out of Home Media’s competition Outdoorstafetten.&nbsp;The campaign ran in autumn 2020 and was shortlisted for Rambukprisen 2021. I made this project with the awesome&nbsp;Louise Lindholm and photographer Nanna Ferslev. <img width="3209" height="2170" width_o="3209" height_o="2170" data-src="https://freight.cargo.site/t/original/i/5527fca92c9493432f6ca1a1beab01e13188edf0272e1f1aef7ce8ea7bab7c24/WORK_Ikea_Bus2.png" data-mid="112133036" border="0" src="https://freight.cargo.site/w/1000/i/5527fca92c9493432f6ca1a1beab01e13188edf0272e1f1aef7ce8ea7bab7c24/WORK_Ikea_Bus2.png" /> <img width="3752" height="1762" width_o="3752" height_o="1762" data-src="https://freight.cargo.site/t/original/i/6126c0d3e936baf3e6baeead6ea80b04a088bbc70d9f425ca4d54a8302ab19be/IKEA_team.jpeg" data-mid="112555664" border="0" src="https://freight.cargo.site/w/1000/i/6126c0d3e936baf3e6baeead6ea80b04a088bbc70d9f425ca4d54a8302ab19be/IKEA_team.jpeg" /> PROCESS From sketch, to graphic drawing to 14x3m print <img width="2670" height="683" width_o="2670" height_o="683" data-src="https://freight.cargo.site/t/original/i/56b24767ec045e48bc46115c3460ce3870f092c4e4e37a3bfa41cc91cd2c041e/Skitse.png" data-mid="115011592" border="0" src="https://freight.cargo.site/w/1000/i/56b24767ec045e48bc46115c3460ce3870f092c4e4e37a3bfa41cc91cd2c041e/Skitse.png" /> <img width="2670" height="683" width_o="2670" height_o="683" data-src="https://freight.cargo.site/t/original/i/1b091b047d8eb70001fa9a08e3ece1e3c70af32fcfaaa1a5c8d719e5c8683695/Grafisk-skitse.png" data-mid="115011590" border="0" src="https://freight.cargo.site/w/1000/i/1b091b047d8eb70001fa9a08e3ece1e3c70af32fcfaaa1a5c8d719e5c8683695/Grafisk-skitse.png" /> <img width="2670" height="683" width_o="2670" height_o="683" data-src="https://freight.cargo.site/t/original/i/b3e6107bcdfa09dde11032eb1b697d6bd2855c5fb8ec6b2c41703c0faafcb500/Foto.png" data-mid="115011589" border="0" src="https://freight.cargo.site/w/1000/i/b3e6107bcdfa09dde11032eb1b697d6bd2855c5fb8ec6b2c41703c0faafcb500/Foto.png" /> I ALSO MADE A VEGAN FLØDEBOLLE BRAND︎ FILIFABA https://nicolinegrace.com/FILIFABA Wed, 23 Jun 2021 13:02:00 +0000 Nicoline Grace Paulsen https://nicolinegrace.com/FILIFABA FILIFABA BRAND CREATION I created a vegan flødebolle brand that unites people in doing better for the planet in an inclusive and celebrative way. This project was awarded second best in Brand Creation by Robert Boisen &amp; Likeminded and shortlisted in Design at Kravlingprisen’22. Flødeboller is a traditional, sweet treat that people enjoy when they celebrate.&nbsp;Unfortunately, a lot of people feel excluded from these celebrations due to allergies and restricted diets. FILIFABA flødeboller are made from upcycled aquafaba; a proteinrich liquid that comes from chickpeas. This saves the planet from a lot of unnecessary pollution while making it possible for everyone to join in on any celebration. A huge thanks to Clare McNally, Birte Nielsen, Cathrine Understrup, Joachim Rosenstand and Klara Vilshammer for feedback.&nbsp; <img width="1734" height="5686" width_o="1734" height_o="5686" data-src="https://freight.cargo.site/t/original/i/dd45ebfaead123aca427c4a3f3c975d5de5a3215feeb80ecaa1dd06b57a1f500/FILIFABA_TilWeb.png" data-mid="112543282" border="0" src="https://freight.cargo.site/w/1000/i/dd45ebfaead123aca427c4a3f3c975d5de5a3215feeb80ecaa1dd06b57a1f500/FILIFABA_TilWeb.png" /> @filifaba at Instagram&nbsp; WE STARTED A NEW WAY TO FIGHT HATE SPEECH ︎ &nbsp; &nbsp;&nbsp; SPIT ON HATE https://nicolinegrace.com/SPIT-ON-HATE Wed, 23 Jun 2021 13:12:47 +0000 Nicoline Grace Paulsen https://nicolinegrace.com/SPIT-ON-HATE SPIT ON &nbsp;HATE&nbsp; &nbsp; CAMPAIGN We created a campaign for the spray paint brand, Montana Colors, that unites people in the fight against hate speech.&nbsp; “Spit” is the graffiti slang for painting over other graffiti,&nbsp;and because a lot of hate speech figurate on the streets, that’s exactly what we encourage people to do. Spit on hate. Made in collaboration with the iconic duo Cecilie Stjernholm Nielsen and Jacob Daniel Lewis Outdoors encourage sprayers&nbsp; to find meaningful places to cover&nbsp; <img width="2500" height="1684" width_o="2500" height_o="1684" data-src="https://freight.cargo.site/t/original/i/c9bc1e6edac949c3d28a893f7fc1475a2a3b7649976c77cf63e567247fafd393/OUTDOOR.jpg" data-mid="120370518" border="0" src="https://freight.cargo.site/w/1000/i/c9bc1e6edac949c3d28a893f7fc1475a2a3b7649976c77cf63e567247fafd393/OUTDOOR.jpg" /> Inviting graffiti artists to join the fightand motivate spotters to report when they witness hate <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0c3739321b0f87165257dfa4cb4291c1f545f802fce4113aa4bc3abb59cbc7cb/mtn_ig1.gif" data-mid="119304052" border="0" src="https://freight.cargo.site/w/1000/i/0c3739321b0f87165257dfa4cb4291c1f545f802fce4113aa4bc3abb59cbc7cb/mtn_ig1.gif" /> WE MADE THE MISSING ID FOR EVERY STATELESS PERSON ︎ DUREX https://nicolinegrace.com/DUREX Thu, 24 Jun 2021 05:43:01 +0000 Nicoline Grace Paulsen https://nicolinegrace.com/DUREX DUREXRECOMMENDED BY YOUR PARENTS We created a print campaign for DUREX that encourages young people to have safe sex, by letting their parents remind them about their behaviour as kids. Made in collaboration with the iconic duo: Cecilie Stjernholm Nielsen &amp; Jacob Daniel Lewis PRINT <img width="4462" height="5828" width_o="4462" height_o="5828" data-src="https://freight.cargo.site/t/original/i/360f95d4f1e34384ea8d9aa8a8bceae412ae329868ad3e3aa205fc46fde5e2e3/Durex_PRINT-01.png" data-mid="112835604" border="0" src="https://freight.cargo.site/w/1000/i/360f95d4f1e34384ea8d9aa8a8bceae412ae329868ad3e3aa205fc46fde5e2e3/Durex_PRINT-01.png" /> <img width="4462" height="5828" width_o="4462" height_o="5828" data-src="https://freight.cargo.site/t/original/i/62a5eef98b43b7dbab34625fea3faf24495a5f36bdfafab1bb2e9d75e5d35393/Durex_PRINT-03.png" data-mid="112835607" border="0" src="https://freight.cargo.site/w/1000/i/62a5eef98b43b7dbab34625fea3faf24495a5f36bdfafab1bb2e9d75e5d35393/Durex_PRINT-03.png" /> <img width="4462" height="5828" width_o="4462" height_o="5828" data-src="https://freight.cargo.site/t/original/i/5b282d712e84a23136642e95b8a3e9a59b51921aee78eafc89ffda2f1dfac147/Durex_PRINT-04.png" data-mid="112836221" border="0" src="https://freight.cargo.site/w/1000/i/5b282d712e84a23136642e95b8a3e9a59b51921aee78eafc89ffda2f1dfac147/Durex_PRINT-04.png" /> I MADE A PERFORMANCE AFTERCARE&nbsp;︎ KLAPSALVE https://nicolinegrace.com/KLAPSALVE Wed, 23 Jun 2021 08:22:33 +0000 Nicoline Grace Paulsen https://nicolinegrace.com/KLAPSALVE KLAPSALVEPERFORMANCE AFTERCARE I’ve always find the danish word for ‘applause’ funny. It consists of two words that directly translates into ‘applause ointment’. Years ago i tried to illustrate the literal meaning of the word and then I decided to actually build it. When the cap is removed the sound of applause is automatically played. The tube is constructed of a sound module, light sensor, blackwrap and the top of a hand cream container. <img width="1600" height="1797" width_o="1600" height_o="1797" data-src="https://freight.cargo.site/t/original/i/9ae242ab7e2830cac4df2a93858b6712947310b2565f757a49d8ae3aff73bdf8/KLAPSALVE_Plakat.png" data-mid="112231270" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/9ae242ab7e2830cac4df2a93858b6712947310b2565f757a49d8ae3aff73bdf8/KLAPSALVE_Plakat.png" /> PROCESS <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/0b4da3a16c9a401668bef66a11be9c0ec3b9a560a4c086cc8a2713a909c97711/KLAPSALVE_proto.jpg" data-mid="112557725" border="0" src="https://freight.cargo.site/w/1000/i/0b4da3a16c9a401668bef66a11be9c0ec3b9a560a4c086cc8a2713a909c97711/KLAPSALVE_proto.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/07f22fd0c68b1309663a5096c47e66640bd2e6e353c8f4c45fde0e840f2336e3/KLAPSALVE_Skitser2.jpg" data-mid="112557727" border="0" src="https://freight.cargo.site/w/1000/i/07f22fd0c68b1309663a5096c47e66640bd2e6e353c8f4c45fde0e840f2336e3/KLAPSALVE_Skitser2.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/28627d06afc8572d683e12b9b1da9673306ca4f5dfefb1d03c3b4a4235ecf695/KLAPSALVE_Skitser.jpg" data-mid="112557726" border="0" src="https://freight.cargo.site/w/1000/i/28627d06afc8572d683e12b9b1da9673306ca4f5dfefb1d03c3b4a4235ecf695/KLAPSALVE_Skitser.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/c90c65734d850c3eb7917a0eb69f049047a1fdccfb7aaf984e63708dc6076c30/KLAPSALVE_Marked.jpg" data-mid="112557721" border="0" src="https://freight.cargo.site/w/1000/i/c90c65734d850c3eb7917a0eb69f049047a1fdccfb7aaf984e63708dc6076c30/KLAPSALVE_Marked.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/009dadfeaf97fa711ec1b163363fb77d92a14421054b5b132190b2b1fd11b5c4/KLAPSALVE_Farveproces.jpg" data-mid="112557720" border="0" alt="Design process" data-caption="Design process" src="https://freight.cargo.site/w/1000/i/009dadfeaf97fa711ec1b163363fb77d92a14421054b5b132190b2b1fd11b5c4/KLAPSALVE_Farveproces.jpg" /> <img width="1952" height="1378" width_o="1952" height_o="1378" data-src="https://freight.cargo.site/t/original/i/62c9f5e22262bd10350fda34430d13125f4ae0d303bcb7675209b1cff168c6d3/KLAPSALVE_Proces.png" data-mid="112557724" border="0" alt="Project overview" data-caption="Project overview" src="https://freight.cargo.site/w/1000/i/62c9f5e22262bd10350fda34430d13125f4ae0d303bcb7675209b1cff168c6d3/KLAPSALVE_Proces.png" /> <img width="750" height="727" width_o="750" height_o="727" data-src="https://freight.cargo.site/t/original/i/b025a965f45eaf5853680de089c04a24a261a4459cae27fc319c7b6b8fdfacd3/KLAPSALVE_Original.jpg" data-mid="112557722" border="0" alt="Original sketch" data-caption="Original sketch" src="https://freight.cargo.site/w/750/i/b025a965f45eaf5853680de089c04a24a261a4459cae27fc319c7b6b8fdfacd3/KLAPSALVE_Original.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/33e94ffc6e4b0b2a88758438d68fc510b79d748725c27d01652396238ae95a95/KLAPSALVE_tube.jpg" data-mid="112557728" border="0" alt="Assembling" data-caption="Assembling" src="https://freight.cargo.site/w/1000/i/33e94ffc6e4b0b2a88758438d68fc510b79d748725c27d01652396238ae95a95/KLAPSALVE_tube.jpg" /> <img width="3509" height="4110" width_o="3509" height_o="4110" data-src="https://freight.cargo.site/t/original/i/2f6e691504e962b130524707b505259d6400ccb8db15408f9a63d1a36e17a314/KLAPSALVE_Packaging.png" data-mid="112558405" border="0" src="https://freight.cargo.site/w/1000/i/2f6e691504e962b130524707b505259d6400ccb8db15408f9a63d1a36e17a314/KLAPSALVE_Packaging.png" /> BONUS Today the ‘Klapsalve’ is located at Uncle Grey’s office in Copenhagen. At Creative Circle Award 2021 they made the work I applauded the most. In the following week i gifted them my one and only version of Klapsalve, figuring out they were the ones who deserved it the most. A CLOTHING COLLECTION MADE TO BE RESOLD︎ ABOUT https://nicolinegrace.com/ABOUT Tue, 22 Jun 2021 21:52:27 +0000 Nicoline Grace Paulsen https://nicolinegrace.com/ABOUT HI, I’M NICOLINEA CURIOUS, QUIRKY COPENHAGEN-BASED CREATIVE EXPERIENCE Creative CopywriterRobert/Boisen+Like-minded ‘25 Creative UNCLE GREY CPH ‘22 Creative Copywriting Course Tekstlinjen ´23 BA, Creative Communication DMJX ‘22 Creative Intern UNCLE GREY CPH ‘22 Creative Intern NORD DDB CPH ‘21 ACKNOWLEDGEMENTS 2025Cannes Lions, Digital Craft - Shortlist Cannes Lions, Mobile - ShortlistEurobest, Challenger Brand &nbsp;- SilverEurobest, Audience Insights- ShortlistEurobest, Use of Digital Platforms - Shortlist Effie EU, Positive change - Bronze Effie DK,&nbsp;Cororate Reputation - Shortlist Effie DK, Media Idea - Bronze Effie DK, Non-profit - Bronze Effie DK, PR - ShortlistEffie DK, Small budget, non-profit &nbsp;- Bronze 2024 YCCA, Digital - Shortlist YCCA, Advertising - ShortlistYCCA, Film - Shortlist 2023 Cannes Young Lions: Danish representative, Film Cannes Lions, Mobile, Mobile-led Creativity - Shortlist Cannes Lions, Creative Commerce, Corporate Purpose &amp; Social Responsibility - Shortlist D&amp;AD Awards, Direct, Product and Services - Wood Creative Circle, SoMe Campaigns - SilverCreative Circle, Creative Loyalities - Silver Creative Circle, Creative Use of Technologies -&nbsp;Shortlist Creative Circle, Digital Media -&nbsp;Shortlist Creative Circle, Services &amp; Utilities Website -&nbsp;Shortlist YCCA, Digital - Shortlist 2022Cannes Lions: Media, Corporate Purpose &amp; Social Responsibility - Silver Cannes Lions: Media, Social Behaviour - Shortlist Cannes Lions: Media, Use of Ambient Media - Shortlist Cannes Lions: Social and influencer, Social Behaviour - Bronze Cannes Lions: Social and influencer, Consumer Goods- Shortlist D&amp;AD New Blood Portfolio Picks - Winner The One Club, Young Ones Portfolio - Shortlist YCCA Film - Winner YCCA Advertising - ShortlistCreative Conscience, Advertising - Gold Kravlingprisen, Design - Shortlist Our Sustainable Future - Shortlist Communication Arts Magazine - Student Showcase 2021 Rambukprisen, Outdoor - Shortlist Outdoorstafetten - Silver CONTACT &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; NICOLINEGRACE@GMAIL.COM &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;NICOLINEGRACE@GMAIL.COM&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;NICOLINEGRACE@GMAIL.COM&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;NICOLINEGRACE@GMAIL.COM STILL CURIOUS OR LOST AT THIS PAGE?Find my work here, side hustles here or link with me here&nbsp; &nbsp;&nbsp; SIDES https://nicolinegrace.com/SIDES Tue, 22 Jun 2021 21:51:33 +0000 Nicoline Grace Paulsen https://nicolinegrace.com/SIDES SIDE HUSTLESYay! You’ve reached the page where i flex my mind’s twisted thoughts and ideas. Please consider this page a playground for personal projects.