We created a campaign for the spray paint brand, Montana Colors, that unites people in the fight against hate speech. 

“Spit” is the graffiti slang for painting over other graffiti, and because a lot of hate speech figurate on the streets, that’s exactly what we encourage people to do. Spit on hate.

Made in collaboration with the iconic duo Cecilie Stjernholm Nielsen and Jacob Daniel Lewis

Outdoors encourage sprayers 
to find meaningful places to cover 

Inviting graffiti artists to join the fight

and motivate spotters to report
when they witness hate